Saturday, 14 June 2014

Are Innocent smoothies healthy?

Innocent Drinks is a company that makes smoothies, juice and veg pots in their “quest to make natural, delicious, healthy foods that help people live well and die old.” Their smoothies are “100% pure fruit smoothies. No added sugar. No concentrates. No funny business.” They are known to be healthy drinks which most people drink when they are on-the-go and want their daily fruit intake. Everywhere you go you see these drinks. The company sells over 2 million smoothies per week!

Their annual turnover in Europe alone is €200 million. They have become incredibly popular. I work in a shop where Innocent’s products are sold-out by the end of each week. However, they aren’t as innocent as they seem…

A 250ml bottle of ‘Innocent Smoothie’ contains 171 calories and 34.3g of sugar. This is the equvalent to 3 and a half ‘Krispy Kreme Original Glazed Donuts.” This is worse than drinking a 2 litre bottle of a fizzy drink such as ‘Coke’. The image above is the shocking reality which the majority of the public are unaware of. You would be better off actually eating fruit than trying the quick way of getting your recommended daily amount by drinking an’ Innocent Smoothie’. Would you still drink these drinks after knowing this?

Diet experts say that the large quantity of fruit needed to create even a small smoothie means they contain a lot of sugar from the fruit itself. Some of the smoothies also contain other sugar which are added to improve the flavour. They warn that peeling and blending fruit reduces both its fibre and vitamin C content – and releases sugars usually locked inside the fruit.They say that while the drinks can boost an individual’s daily intake of fruit and vegetables, the sugar can damage teeth – and puts those who think they have gone for a healthy option at risk of quickly taking in a lot of calories.


  1. How is that worse than drinking a 2 litre bottle of coke that contains 212 grams of sugar? Fucktard.

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